Lafayette, Indiana
Amarillo, Texas
Alice, Texas
Davenport, Iowa
Rocky Mount, North Carolina
Posted: 22-Sep-25
Location: Dallas, Texas
Categories:
Internal Number: 25010994
About Us
Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.
Our Core Values are:
- We serve faithfully by doing what's right with a joyful heart.
- We never settle by constantly striving for better.
- We are in it together by supporting one another and those we serve.
- We make an impact by taking initiative and delivering exceptional experience.
Benefits
Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:
- Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:
- Immediate eligibility for health and welfare benefits
- 401 (k) savings plan with dollar-for-dollar match up to 5%
- Tuition Reimbursement
PTO accrual beginning Day 1
Note: Benefits may vary based upon position type and/or level
Job Summary
The Content Designer 2 will play a key role in improving the customer experience through impactful content writing for digital and non-digital platforms. This position combines content strategy and copywriting to create compelling narratives and interface language within our products and services. The Content Designer 2 will work with research, service design, product design, product managers, marketing strategists, analytics, and CX leadership. They will craft language to solve pain points, empower customers, and influence stakeholders with clear rationale and engaging storytelling. They will also gather and integrate feedback, creating energy and alignment through strategic visions and creative innovation.
Essential Functions of the Role
- Advance BSWH customer experiences with excellent content strategy and copywriting. Write, edit, and test content using clear and inclusive language, terminology, labels, narratives, and descriptions.
- Contribute strong design thinking and reasoning to create a content strategy. Ensure it scales across our products and services, including guidelines in the BSWH Design System.
- Coach and mentor other Content Strategists and team members. Provide direct feedback, critique, and strategic direction to improve the experience.
- Write compelling copy for digital and non-digital platforms. This includes emails, messages, push notifications, the MyBSWHealth app, and bswhealth.com.
- Collaborate with stakeholders to design and execute the content strategy. This strategy supports BSWH system initiatives like customer journey transformation and consumer solutions.
- Develop content that educates our audience about BSWH products and services, driving them to take action.
- Project manage content strategy and copywriting needs across the end-to-end customer experience.
- Proudly present your work to stakeholders and be receptive to feedback.
- Continually learn the latest platforms and technology tools.
- Collaborate closely with researchers and designers to bring compelling stories and copy to life.
- Partner with marketing to extend our brand story. Use a consistent voice and tone that is easy for customers to understand.
- Create an exciting message for different platforms. Use a landing page for detailed information. Send a push notification for quick updates.
Key Success Factors
- Have 3-5 years of experience in content design or writing in a professional environment. Demonstrate solid writing, editing, and storytelling skills to elevate the BSWH customer experience.
- Impressive creative portfolio or samples demonstrating your awesome work, including the ability to demonstrate a diverse range of projects.
- Self-starter with effortless communication/presentation skills, natural collaborator.
- Ability to work collaboratively within cross-disciplinary teams.
- Ability to develop copy that supports goals, sometimes with minimal direction.
- A storyteller can weave narratives about products or services to customers. They understand and empathize with customers' pain points.
- Comfortable working across multiple product verticals and channel types. Collaborates with various internal stakeholders to create and deliver high-quality content that drives results and makes customers smile.
- Keen interest in understanding the BSWH?s markets, customers, and competition.
- Exceptional strategic mindset and content strategy lens.
- Understanding of search engine optimization (SEO) best practices for digital content and experience coordinating multi-channel creative content across various mediums.
- A love for content, and the ability to juggle many content projects at once.
- Passion for the customer journey and the newest trends, tools, and best practices.
- Comfortable working under pressure in a complex and sometimes ambiguous environment with minimal supervision.
- The successful candidate will be critical, creative, forward thinking, resourceful and adaptable with a positive attitude and exceptional work ethic.
Belonging Statement
We believe that all people should feel welcomed, valued, and supported.
QUALIFICATIONS
- EDUCATION - Bachelor's or 4 years of work experience above the minimum qualification
- EXPERIENCE - 3 Years of Experience